General
Time: 4 hours
Level: Advanced
Topic outline
Topic 1
Introduction
- This unit focuses on the fundraising role and understanding the organisational relationships that surround it. It assumes that you have some involvement in fundraising, but anybody with a role which faces...
Topic 2
1: Relationships inside and outside
- Resource-winning activities are central to enabling an organisation to achieve its goals and, indeed, to secure its very survival. Without resources the organisation will quickly die. But relationships...
Topic 3
2: Stakeholders
- You are probably familiar with the term stakeholder (any person or group that has a legitimate interest in an organisation and what it does, and the capacity to affect it. For example, staff, funders,...
Topic 4
3: Tensions concerning public and non-profit organisations
- One key source of tension, however, in public and non-profit organisations can be the lack of relationship between those who supply the resources and those who consume them. If, for example, you are providing...
Topic 5
4: Customers
- Another way of thinking about your audience is as customers and suppliers (see Figure 2). You may think that a word like ‘customer’ simply means someone who goes into a shop to buy something and that this...
Topic 6
5: Different views under one roof
- This concluding section considers a case study which raises a variety of issues about the role of fundraising and the dilemmas and problems that organisations involved in winning resources and support...
Topic 7
6: Summary
- This session has explored the sources of tension around fundraising, the organisation and the wider environment. The main message is the importance of thoughtful engagement with the mission and values...
